Marketing Evaluation: Find Out What is Actually Working
Get a clear, unbiased assessment of your marketing performance, digital presence, and agency effectiveness.
Marketing Evaluation Oversight is a 4 to 6 week independent audit of your marketing spend, agency relationships, conversion funnel, and performance reporting. The deliverable is a ranked list of what to fix, what to keep, and what to kill — with specific, prioritized recommendations. Most engagements surface $50K to $500K in annualized inefficiency within the first month. Typical investment: $7,500 to $15,000.
When You Need This
You suspect your agency is coasting but can’t prove it
Marketing activity is happening but pipeline isn’t growing
You’re considering hiring a CMO or VP of Marketing and want to know what you’re actually hiring into
Your board or investor is asking for marketing accountability you can’t currently provide
You’re about to renew a major agency contract and want independent validation
What Gets Evaluated
Paid media performance: spend allocation, channel efficiency, attribution accuracy
Agency and vendor relationships: deliverables vs. contract, reporting quality, strategic fit
Website and funnel: conversion rates, technical health, message-to-market alignment
Content and social: output efficiency, engagement quality, pipeline contribution
Reporting and data: what’s being measured, what’s being missed, what leadership should see
Team structure: capacity, skills gaps, org design
Deliverables
Executive summary (2–3 pages) for board / leadership
Detailed findings report with evidence for every recommendation
