Get a clear, unbiased assessment of your marketing performance, digital presence, and agency effectiveness.
Marketing Evaluation Oversight is a 4 to 6 week independent audit of your marketing spend, agency relationships, conversion funnel, and performance reporting. The deliverable is a ranked list of what to fix, what to keep, and what to kill — with specific, prioritized recommendations. Most engagements surface $50K to $500K in annualized inefficiency within the first month. Typical investment: $7,500 to $15,000.
When You Need This
- You suspect your agency is coasting but can't prove it
- Marketing activity is happening but pipeline isn't growing
- You're considering hiring a CMO or VP of Marketing and want to know what you're actually hiring into
- Your board or investor is asking for marketing accountability you can't currently provide
- You're about to renew a major agency contract and want independent validation
What Gets Evaluated
- Paid media performance: spend allocation, channel efficiency, attribution accuracy
- Agency and vendor relationships: deliverables vs. contract, reporting quality, strategic fit
- Website and funnel: conversion rates, technical health, message-to-market alignment
- Content and social: output efficiency, engagement quality, pipeline contribution
- Reporting and data: what's being measured, what's being missed, what leadership should see
- Team structure: capacity, skills gaps, org design
Deliverables
- Executive summary (2–3 pages) for board / leadership
- Detailed findings report with evidence for every recommendation
- Ranked action list: quick wins, 90-day priorities, longer-term initiatives
- Budget reallocation recommendations with expected impact
- In-person or video presentation of findings to leadership
