Private and Catholic school enrollment marketing is different from standard demand generation. The buying committee includes two parents, sometimes grandparents, and the student themselves. The decision window is long, the emotional stakes are high, and the competition is increasingly sophisticated. This engagement builds the enrollment funnel from first awareness through accepted enrollment — with specific tactics for tour conversion, yield management, and middle school transition retention.

What's Included

• • Enrollment funnel audit (awareness, inquiry, tour, application, enrollment)
• • Messaging framework for each grade transition point (especially middle school)
• • Digital strategy: Google Ads, Meta, local SEO, content
• • Tour-to-application conversion system: follow-up sequences, parent nurture
• • Yield management: accepted-to-enrolled optimization
• • Alumni and referral marketing programs

Proven Results

Past engagement with a private Catholic school: 84% increase in qualified middle school inquiries, 49% increase in tour-to-application conversion, 31% increase in middle school enrollment. Detailed case study available on request.